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Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten

Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten

Franziska Götze

90,60 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834926524
90,60 €
IVA incluido
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Sobre IBD

China wird in naher Zukunft einer der wichtigsten Konsumentenmärkte für westliche Unternehmen. Franziska Götze passt existierende Innovationsakzeptanzmodelle an die chinesische Kultur an und zeigt, dass chinesische Werte einen wesentlichen Einfluss auf die Innovationsübernahmeabsicht und Innovationsfreude chinesischer Konsumenten haben.

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