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Innovation Navigation

Innovation Navigation

Innovation Navigation

Kurt Baumberger

45,45 €
IVA incluido
Disponible
Editorial:
MarketSquare Worldwide
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9780990896418
Páginas:
144
Encuadernación:
Rústica
45,45 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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  • Librería Kolima (Madrid)
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Sobre IBD

Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against 'organizational antibodies' bent on destroying anything new. Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now.

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