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Innovation in Service Industries

Innovation in Service Industries

Susanne Hügel

123,56 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Gestión y técnicas de gestión
ISBN:
9783658271787
123,56 €
IVA incluido
Disponible

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Sobre IBD

Susanne Hügel studies innovation in service industries from the industrial organization and behavioral theory perspectives, therefore chooses the real estate industry as object of study. The author examines the existing research on firm innovativeness, proposes a more advanced concept, and empirically validates a new measure in a service industry context. Thereby, the innovation status quo of the real estate industry is studied. In addition, the book addresses the impact of slack resources on the organizational members’ innovative work behavior. Overall, important insights about the service industries’ innovation pattern and organizational behavior are revealed. The book acknowledges the increasing role of innovation due to the altering business environment in the 21st century, such as shifts from goods to services, or the globalization of markets.About the Author:Susanne Hügel is an expert in the field of innovation, business model development, and digital transformation in the real estate industry. She wrote her dissertation at the Real Estate Management Institute (REMI) of EBS Business School.

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