LIBROS DEL AUTOR: susanne hugel

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  • Innovation in Service Industries
    Susanne Hügel
    Susanne Hügel studies innovation in service industries from the industrial organization and behavioral theory perspectives, therefore chooses the real estate industry as object of study. The author examines the existing research on firm innovativeness, proposes a more advanced concept, and empirically validates a new measure in a service industry context. Thereby, the innovatio...
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