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Innovation in Advertising and Branding Communication

Innovation in Advertising and Branding Communication

Lluís Mas-Manchón

268,28 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Estudios de comunicación
ISBN:
9780367443641

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

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  • Innovation in Advertising and Branding Communication
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    This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices. ...
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