LIBROS DEL AUTOR: lluis mas manchon

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  • Innovation in Advertising and Branding Communication
    Lluís Mas-Manchón
    This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices. ...
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    82,97 €