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Innovation and New Product Planning

Innovation and New Product Planning

Kenneth B. Kahn / Mayoor Mohan

342,32 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Emprendimiento y emprendedores
ISBN:
9780367457884

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Sobre IBD

This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.

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