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Innovation and Internationalisation

Innovation and Internationalisation

Connie Zheng / Jane Menzies / Stuart Orr

301,91 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138638952
301,91 €
IVA incluido
Disponible

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Sobre IBD

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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