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Ingredient Branding

Ingredient Branding

Moritz Havenstein

96,43 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480586
96,43 €
IVA incluido
Disponible

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Sobre IBD

Moritz Havenstein geht der Frage nach, wie und wodurch sich Ingredient-Branding-Strategien auf das Kaufverhalten für Endprodukte auswirken, die einen markierten Produktbestandteil beinhalten. Dabei bedient er sich mit der Choice-Based-Conjoint-Analyse in Verbindung mit der Hierarchical-Bayes-Methodik eines hochinnovativen Untersuchungsansatzes.

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