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Informationsqualität bei Transaktionen im Internet

Informationsqualität bei Transaktionen im Internet

Gernot Gräfe

90,33 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824483501
90,33 €
IVA incluido
Disponible

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Sobre IBD

Gernot Gräfe identifiziert die aus der Perspektive der Nachfrager relevanten Informationsqualitätskriterien und zeigt Verkäufern im Internet Strategien für die Informationsbereitstellung auf. Käufer können mit dem Wissen über diese Strategien das Verhalten der Verkäufer antizipieren und sich vor betrügerischen Transaktionen schützen.

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