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Informationsintegration bei der Produktbeurteilung

Informationsintegration bei der Produktbeurteilung

Andreas Enders

73,56 €
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Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Ventas y marketing
ISBN:
9783790810301
73,56 €
IVA incluido
Disponible

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Sobre IBD

Ausgangspunkt sind die Forschungsdefizite im Forschungsbereich 'Informationsintegration bei der Produktbeurteilung': Die Art der Informationsintegration ist bisher ungeklärt, die Wirkungsweise verschiedener Determinanten der Art der Informationsintegration ist weitgehend unbekannt und Hinweise zur Gestaltung des Marketing-Mix fehlen. Im Mittelpunkt steht daher die Beantwortung der folgenden Forschunsgfragen: 1. Zu welcher Art der Informationsintegration tendieren die Konsumenten?2. Wie beeinflussen bestimmte Determinanten die Art der Informationsintegration?3. Welche praktischen Konsequenzen resultieren aus der Art der Informationsintegration für die Gestaltung des Marketing-Mix?

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