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Information Communication Technologies and City Marketing

Information Communication Technologies and City Marketing

Information Communication Technologies and City Marketing

Mila Gascó-Hernandez / Teresa Torres-Coronas

256,22 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781605661346
Páginas:
296
Encuadernación:
Otros

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  • Librería Samer Atenea
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Sobre IBD

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

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