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INFLUÊNCIA DOS APELOS SEXUAIS NO MARKETING DE BENS E SERVIÇOS

INFLUÊNCIA DOS APELOS SEXUAIS NO MARKETING DE BENS E SERVIÇOS

Esther Nguemo Ujia / Iorlumun Tarlumun / Tyowuhe Mngukeghen Agatha

54,44 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208198893
54,44 €
IVA incluido
Disponible

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Sobre IBD

'Influência dos apelos sexuais na comercialização de bens e serviços' de Iorlumun Tarlumun, Esther Nguemo Ujia, e Agatha Mngukeghen Tyowuhe explora a evolução histórica e o impacto contemporâneo do sex appeal na publicidade. Discute a utilização de imagens sexuais para atrair a atenção do consumidor, examina as considerações éticas e as controvérsias que rodeiam esta estratégia publicitária e salienta o delicado equilíbrio entre cativar o público e manter a integridade da marca. O estudo tem como objetivo iluminar as complexidades da incorporação do sex appeal na publicidade, considerando a sua eficácia, as percepções sociais e as implicações para a reputação da marca no mercado nigeriano.

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    Iorlumun Tarlumun, Esther Nguemo Ujia und Agatha Mngukeghen Tyowuhe untersuchen in ihrem Buch 'Sex Appeals Influence in Marketing of Goods and Services' die historische Entwicklung und die heutigen Auswirkungen von Sexappeal in der Werbung. Sie erörtern die Verwendung sexueller Bilder, um die Aufmerksamkeit der Verbraucher zu erregen, untersuchen die ethischen Überlegungen und ...
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