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Influenza della promozione pubblicitaria da parte delle celebrità

Influenza della promozione pubblicitaria da parte delle celebrità

Apejoye Adeyanju

81,86 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209393976
81,86 €
IVA incluido
Disponible

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Sobre IBD

L’utilizzo di personaggi famosi per promuovere un prodotto è una delle tecniche pubblicitarie più diffuse utilizzate dalle aziende per creare consapevolezza e ottenere risposte favorevoli sui propri prodotti e servizi. Spesso questa aspettativa non viene soddisfatta, poiché l’immagine negativa di un personaggio famoso che promuove un prodotto o l’incoerenza tra il personaggio famoso e il prodotto promosso possono indurre un basso livello di consumo del prodotto, anziché il contrario. Questo libro fornisce una conoscenza empirica e approfondita del fenomeno della sponsorizzazione da parte di personaggi famosi, con particolare attenzione al modo in cui influisce sulle intenzioni di acquisto degli studenti. È scritto in uno stile chiaro, coinvolgente e accattivante e costituirà un ottimo materiale di riferimento e una guida per qualsiasi futura ricerca accademica e professionale in questo campo.

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Otros libros del autor

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    Le recours à des célébrités pour promouvoir un produit est l’une des techniques publicitaires les plus populaires utilisées par les entreprises pour faire connaître leurs produits et services et susciter des réactions favorables à leur égard. Cette attente n’est souvent pas satisfaite, car l’image négative d’une célébrité qui fait la promotion d’un produit ou l’inadéquation ent...
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  • Influência do apoio de celebridades à publicidade
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    Usar celebridades para promover um produto é uma das técnicas de publicidade mais populares que as empresas utilizam para criar notoriedade e obter respostas favoráveis sobre os seus produtos e serviços. Muitas vezes, essa expectativa não se concretiza, pois a imagem negativa de uma celebridade que promove um produto ou a incompatibilidade entre a celebridade e o produto promov...
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    Wykorzystanie celebrytów do promowania produktów jest jedną z popularnych technik reklamowych stosowanych przez firmy w celu zwiększenia świadomości i uzyskania pozytywnych opinii na temat swoich produktów i usług. Oczekiwania te często nie są spełniane, ponieważ negatywny wizerunek celebryty promującego produkt lub brak zgodności między celebrytą a promowanym produktem mogą sp...
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