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Industrielle Verhandlungen

Industrielle Verhandlungen

Ingmar Geiger

96,81 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835009400
96,81 €
IVA incluido
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Sobre IBD

Ingmar Geiger präsentiert ein Totalmodell, das sich mit der Wirkung von Verhandlungsmacht auf die Verhandlungsinteraktion und -ergebnisse in Einzeltransaktion und Geschäftsbeziehung auseinandersetzt. Die so generierten Hypothesen werden in einem sehr aufwändigen experimentell-empirischen Verfahren überprüft und können größtenteils bestätigt werden.

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