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Industrieentwicklung und Marketing-Mixe

Industrieentwicklung und Marketing-Mixe

Arne Schneemann / Philipp Espel / Thomas Hutzschenreuter

78,96 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482641
78,96 €
IVA incluido
Disponible

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Sobre IBD

Im Rahmen einer großzahligen empirischen Studie untersuchen Thomas Hutzschenreuter, Philipp Espel und Arne Schneemann die Gestaltungsmöglichkeiten und die tatsächliche Gestaltung der Marketing-Mixe in der Musik- und Filmindustrie. Sie zeigen, dass viele Unternehmen notwendige Veränderungen nicht umfassend genug durchsetzen und Erfolgspotentiale ungenutzt lassen.

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