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Industrial Marketing

Industrial Marketing

Palanisamy Arunkumar

97,21 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783639309584
97,21 €
IVA incluido
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Sobre IBD

Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of 'becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.

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