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Individual interviews and group meetings

Individual interviews and group meetings

Salima Jazi

50,61 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9786205275221
50,61 €
IVA incluido
Disponible

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Sobre IBD

Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.

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