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Individual Goal Hierarchies as Antecedents of Market Structures

Individual Goal Hierarchies as Antecedents of Market Structures

Marcel Paulssen

72,47 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Economía
ISBN:
9783824472222
72,47 €
IVA incluido
Disponible

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Sobre IBD

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

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