LIBROS DEL AUTOR: marcel paulssen

1 resultados para LIBROS DEL AUTOR: marcel paulssen

  • Individual Goal Hierarchies as Antecedents of Market Structures
    Marcel Paulssen
    Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. ...
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