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In-Supplier versus Out-Supplier

In-Supplier versus Out-Supplier

Sandra Luthardt

78,63 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479559
78,63 €
IVA incluido
Disponible

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Sobre IBD

Sandra Luthardt untersucht am Beispiel industrieller Märkte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher für die Entscheidung über einen Anbieterwechsel vorentscheidend ist.

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