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Improving the Performance of Sponsorship

Improving the Performance of Sponsorship

Ardi Kolah

328,40 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9780415637886

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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah’s Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.

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