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Impacto do Marketing Interno no Compromisso de Marca dos Colaboradores

Impacto do Marketing Interno no Compromisso de Marca dos Colaboradores

Denushika Wijenayaka

98,72 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207705757
98,72 €
IVA incluido
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Sobre IBD

O marketing interno é uma das principais estratégias das empresas de serviços, na qual as empresas tentam otimizar o ambiente organizacional para melhorar a qualidade do serviço. Este livro centra-se na relação entre as percepções do marketing interno e o empenho dos empregados na marca através do amor à marca dos empregados no sector dos seguros do Sri Lanka. Este livro ajudará os profissionais de marketing a compreender e a desenvolver este conceito, que pode servir as companhias de seguros, bem como os organismos reguladores dos seguros, para desenvolver as regras e os regulamentos de marketing dos seguros.

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