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Impacto da importação de carros usados ​​em concessionárias de carros novos

Impacto da importação de carros usados ​​em concessionárias de carros novos

Dziko Thunde

65,97 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2021
Materia
Emprendimiento y emprendedores
ISBN:
9786203112740
65,97 €
IVA incluido
Disponible

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Sobre IBD

Com base nas conclusões de uma pesquisa qualitativa realizada em Botswana e Malawi, o livro substancia o impacto que as importações de cinzas tiveram nas concessionárias de automóveis novos. Ele discute como os mercados de carros usados ​​são criados e como as exportações de carros usados ​​cresceram. Apontando os fatores primários e secundários que causam o crescimento dos mercados de carros usados ​​na África, o livro explora as importações de cinzas em Botswana e Malawi. Ele analisa as forças que trabalham a favor e contra as concessionárias de automóveis novos e discute o marketing de carros novos e serviços de reserva. O livro conclui que as importações de cinza afetaram as vendas de marcas de volume porque as importações de cinza têm elasticidade cruzada positiva da demanda e são, portanto, substitutos para marcas de baixo volume. Marcas econômicas e premium não foram muito afetadas. As concessionárias afetadas fazem marketing vigoroso de seus carros e serviços de reserva. Este livro pode ser uma âncora para pesquisadores e estudiosos, pois há escassez de materiais pesquisados ​​em carros usados, principalmente na África e mostra a aplicação prática da teoria fundamentada na pesquisa. Ele pode orientar investidores na indústria automotiva ou concessionárias de automóveis na gestão de seus negócios em termos de carros usados ​​ou importações cinza.

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