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Impact des médias sociaux sur la performance des marques de vêtements

Impact des médias sociaux sur la performance des marques de vêtements

Ahmed Chattha

48,57 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208653712
48,57 €
IVA incluido
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In this new era of internet driven technology and globalization, the whole world has become a global village. Brands are using social media platform to improve their brand performance. Brand performance can be measured in different matrices for instance brand awareness, brand recognition and brand loyalty. In Pakistan, businesses are moving towards different platforms of social media to tap their potential customers. Au Pakistan, les marques de vêtements ont un énorme potentiel de croissance. Elles utilisent les réseaux sociaux tels que Facebook, etc. pour atteindre leur public cible. Les réseaux sociaux permettent également de fidéliser les marques établies et non établies sur le marché. En résumé, les réseaux sociaux contribuent à améliorer la performance de différentes marques de vêtements.

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