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Imaging in Advertising

Imaging in Advertising

Fern L. Johnson

77,22 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Estudios mediáticos
ISBN:
9780415978828
77,22 €
IVA incluido
Disponible

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Sobre IBD

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

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Otros libros del autor

  • Imaging in Advertising
    Fern L. Johnson
    Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics. ...
  • Speaking Culturally
    Fern L. Johnson
    In Speaking Culturally Fern Johnson probes the rich cultural legacies and deep cultural dimensions underlying discourse in the United States. This culturally rich examination of discourse places the changing demographics of the United States in linguistic perspective and draws upon the author’s 'language-centered perspective on culture' to illuminate the discourses associated w...
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