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Il comportamento dei consumatori e l’uso delle telecomunicazioni

Il comportamento dei consumatori e l’uso delle telecomunicazioni

Rebeca Formiga Figueira / Suzana G. M. Nicolau

52,29 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786203906905
52,29 €
IVA incluido
Disponible

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Sobre IBD

Il comportamento del consumatore è stato al centro di numerose ricerche ed è considerato un argomento molto rilevante nel contesto della società e del mercato dei consumi. Questo perché i consumatori sono sempre più esigenti e di conseguenza le organizzazioni devono adattarsi a questa nuova realtà, ricercando costantemente l’innovazione e la qualità nell’offerta di prodotti e servizi e, soprattutto, soddisfacendo e fidelizzando questi clienti. Pertanto, al fine di incoraggiare studi di questa natura, l’obiettivo principale di questo libro è stato quello di analizzare il comportamento dei consumatori che utilizzano servizi di telefonia fissa residenziale.

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