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Comportement des consommateurs et utilisation des télécommunications

Comportement des consommateurs et utilisation des télécommunications

Rebeca Formiga Figueira / Suzana G. M. Nicolau

52,29 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786203906882
52,29 €
IVA incluido
Disponible

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Sobre IBD

Le comportement du consommateur a fait l’objet de nombreuses recherches et est considéré comme un sujet très pertinent dans le contexte de la société et du marché de la consommation. En effet, les consommateurs deviennent de plus en plus exigeants et les organisations doivent donc s’adapter à cette nouvelle réalité, en recherchant constamment l’innovation et la qualité dans leurs offres de produits et de services et, surtout, en satisfaisant et en conservant la loyauté de ces clients. C’est pourquoi, dans le but d’encourager les études de cette nature, l’objectif principal de ce livre était d’analyser le comportement des consommateurs qui utilisent les services de téléphonie fixe résidentielle.

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