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Il commercio al dettaglio della moda nell’era digitale

Il commercio al dettaglio della moda nell’era digitale

Md. Sadan / Nabeel Ahmad / Nudrat Moini Rahman

72,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786630432053
72,14 €
IVA incluido
Disponible

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Sobre IBD

Questo libro esplora il percorso di acquisto nel settore della moda del consumatore moderno nell’era digitale. Presenta due studi di ricerca che analizzano le decisioni di acquisto dei consumatori e l’esperienza digitale nel settore della moda. Il libro sottolinea inoltre il ruolo della realtà aumentata (AR), della realtà virtuale (VR) e dell’influencer marketing nel rafforzare il coinvolgimento dei clienti e nel plasmare le intenzioni di acquisto. Conclude che gli influencer e le tecnologie immersive contribuiscono a ridurre l’incertezza dei consumatori e influenzano positivamente le decisioni di acquisto. Infine, fornisce una base per future ricerche su vari aspetti della vendita al dettaglio digitale nel settore della moda.

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