Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Il cervello del consumatore
Il cervello del consumatore

Il cervello del consumatore

Maria Navarro / Mauro Pena

66,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209587733
66,79 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Il libro spiega come il neuromarketing utilizzi le neuroscienze per capire come le emozioni, la memoria e i processi inconsci influenzino le decisioni di acquisto. Mostra come le emozioni guidino l’attenzione e il richiamo pubblicitario, come la memoria influisca sulla fedeltà al marchio e come le esperienze multisensoriali migliorino il posizionamento. Analizza inoltre le euristiche e i fattori che influenzano le decisioni impulsive e razionali, e come le aziende possono utilizzare questi strumenti per creare campagne più efficaci e innovare le esperienze dei consumatori, sempre con un’applicazione etica e responsabile.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Le cerveau du consommateur
    Maria Navarro / Mauro Pena
    Ce livre explique comment le neuromarketing utilise les neurosciences pour comprendre comment les émotions, la mémoire et les processus inconscients influencent les décisions d’achat. Il montre comment les émotions stimulent l’attention et la mémorisation de la publicité, comment la mémoire affecte la fidélité à la marque et comment les expériences multisensorielles améliorent ...
    Disponible

    66,79 €

  • Consumer Brain
    Maria Navarro / Mauro Pena
    Das Buch erklärt, wie Neuromarketing die Neurowissenschaften nutzt, um zu verstehen, wie Emotionen, Gedächtnis und unbewusste Prozesse Kaufentscheidungen beeinflussen. Es zeigt, wie Emotionen Aufmerksamkeit und Werbeerinnerung steuern, wie das Gedächtnis die Markentreue beeinflusst und wie multisensorische Erfahrungen die Positionierung verbessern. Außerdem werden die Heuristik...
    Disponible

    66,85 €

  • Consumer Brain
    Maria Navarro / Mauro Pena
    The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational ...
    Disponible

    66,73 €

  • Mózg konsumenta
    Maria Navarro / Mauro Pena
    Książka wyjaśnia, w jaki sposób neuromarketing wykorzystuje neuronaukę do zrozumienia, w jaki sposób emocje, pamięć i nieświadome procesy wpływają na decyzje zakupowe. Pokazuje, jak emocje wpływają na uwagę i zapamiętywanie reklam, jak pamięć wpływa na lojalność wobec marki i jak wielozmysłowe doświadczenia poprawiają pozycjonowanie. Analizuje również heurystyki i czynniki, któ...
    Disponible

    66,79 €

  • Cérebro do Consumidor
    Maria Navarro / Mauro Pena
    O livro explica como o neuromarketing utiliza a neurociência para compreender como as emoções, a memória e os processos inconscientes influenciam as decisões de compra. Mostra como as emoções impulsionam a atenção e a recordação da publicidade, como a memória afecta a fidelidade à marca e como as experiências multissensoriais melhoram o posicionamento. Analisa também as heuríst...
    Disponible

    66,79 €

  • Cerebro del Consumidor
    Maria Navarro / Mauro Pena
    El libro explica cómo el neuromarketing utiliza la neurociencia para entender cómo emociones, memoria y procesos inconscientes influyen en las decisiones de compra. Muestra cómo las emociones guían la atención y la recordación publicitaria, cómo la memoria afecta la fidelidad a las marcas y cómo las experiencias multisensoriales mejoran el posicionamiento. También analiza los h...
    Disponible

    65,49 €