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Identifikation von Bündelinitiatoren

Identifikation von Bündelinitiatoren

Dominik Wagemann

83,55 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000056
83,55 €
IVA incluido
Disponible

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Sobre IBD

Dominik Wagemann veranschaulicht die Bedeutung des Nachfragertyps Bündelinitiator für die Nachfragerbündelung und identifiziert seine relevanten Eigenschaften. Er zeigt, dass auf speziellen Internet-Plattformen - den so genannten Virtual Communities - ausgezeichnete Möglichkeiten bestehen, potenzielle Bündelinitiatoren zu erkennen und gezielt anzusprechen.

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