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Identifikation und Erklärung von Markenerosion

Identifikation und Erklärung von Markenerosion

Oliver Klante

103,14 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824479481
103,14 €
IVA incluido
Disponible

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Sobre IBD

Oliver Klante überträgt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklären lässt. Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf.

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