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Identifikation und Ausschöpfung von Up-Selling-Potenzialen

Identifikation und Ausschöpfung von Up-Selling-Potenzialen

André Pohlkamp

109,55 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834919618
109,55 €
IVA incluido
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Sobre IBD

André Pohlkamp entwickelt ein mehrstufiges, potenzialorientiertes Segmentierungsverfahren, welches die Erfassung, Erklärung sowie Steuerung des Kundenverhaltens im Kontext des Verkehrsdienstleistungsbereichs ermöglicht.

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