IA PARA MARKETING DEL DATO A LA DEMANDA

IA PARA MARKETING DEL DATO A LA DEMANDA

Diana Espinoza Alcívar / Mario Haro Salazar

115,73 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786630521443
115,73 €
IVA incluido
Disponible

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Sobre IBD

IA para marketing: del dato a la demanda es una guía práctica para aplicar inteligencia artificial en las decisiones de marketing sin perder criterio, evidencia ni control. El libro muestra cómo investigar mercados, segmentar audiencias, diseñar propuestas de valor, crear contenido, gestionar redes sociales, optimizar publicidad, fortalecer el CRM, impulsar la fidelización, mejorar el comercio electrónico y medir resultados. A través del método PULSO, prompts aplicados, casos empresariales, laboratorios y fichas de implementación, el lector aprende a convertir datos y señales del mercado en acciones medibles. La obra incorpora el contexto digital ecuatoriano, aborda gobernanza, privacidad y uso responsable de la IA, y cierra con un plan de implementación de 30 días. Su enfoque central es claro: la IA acelera la ejecución, pero el valor depende de mejores decisiones de marketing.

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