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I fattori psicologici dell’abbigliamento aziendale

I fattori psicologici dell’abbigliamento aziendale

Mansi Bhatia

43,75 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Psicología
ISBN:
9786208173289
43,75 €
IVA incluido
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Sobre IBD

La psicologia della moda e il corporate dressing sono i nuovi ambiti di ricerca. Si tratta in sostanza di come la scelta dell’abbigliamento giochi un ruolo fondamentale nella personalità. Questa particolare ricerca è stata condotta su un totale di 42 partecipanti nella città di Bangalore, in India. Sono stati presi in considerazione individui provenienti dai settori dei media, dell’istruzione e della gestione. È stato condotto un piccolo sondaggio in cui sono state fornite ai partecipanti tre immagini (Casual/Semi-Formale/Business-Formale) e cinque fattori psicologici: Fiducia, Autostima, Identità di sé, Motivazione e Leadership. I partecipanti dovevano classificare il loro ordine di preferenza. Attraverso un’analisi approfondita è stata anche compresa la consapevolezza del termine 'Power Dressing'.

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