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Humanistic Marketing

Humanistic Marketing

 

133,87 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349469642
133,87 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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Sobre IBD

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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