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Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements

Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements

Dominika Kołodziejczyk / Ida Skubis

91,30 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Cosméticos, peluquería y belleza
ISBN:
9781032934136

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Sobre IBD

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

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