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How to Win Customers in the Digital World

How to Win Customers in the Digital World

Peter Vervest

66,35 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783642630651
66,35 €
IVA incluido
Disponible

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Sobre IBD

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.From the reviews: 'This book is mandatory reading for every manager and professional.' - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; 'This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business.' A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

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Otros libros del autor

  • How to Win Customers in the Digital World
    Peter Vervest
    Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity ins...