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How to Manage Your Global Reputation

How to Manage Your Global Reputation

Michael Morley

66,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9781349140725
66,80 €
IVA incluido
Disponible

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Sobre IBD

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world’s prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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