Dr. Patrick Chin / DrPatrick Chin
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book has four main parts. Each part serves as aprerequisite and drives the next part.Knowing what your customer needs is key to lay astrong insight foundation. Building on these insights,innovation management is both an art and skill toensure good balance between timing and resource.Innovation, both product and service, is not a one-offevent.It needs a life of its own, breathing and growing.Investing in your most valuable asset - employees,sometimes overlooked by many executives, will onlybring to life those service innovations built from theinsights.To continue innovation within the organization, Itmust be embedded into the organizational culturethrough change management, measured andrewarded. A balanced scorecard will keep track thatwe are not just financially successful but at the sametime achieve overall business success, which includescustomers, processes and employee talents.
