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How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations

S. Rainisto / T. Moilanen

48,19 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9781349306350
48,19 €
IVA incluido
Disponible

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Sobre IBD

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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Otros libros del autor

  • How to Brand Nations, Cities and Destinations
    S. Rainisto / T. Moilanen
    Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. ...
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    72,80 €