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Hotel-Marketing

Hotel-Marketing

Hans-Joachim Theis / Klaus Barth

71,98 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9783409236812
71,98 €
IVA incluido
Disponible

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Sobre IBD

Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung ergänzt.

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