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Hospitality Marketing

Hospitality Marketing

Dr Anshumali

17,78 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2022
Materia
Formación docente
ISBN:
9798887041070
17,78 €
IVA incluido
Disponible

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Sobre IBD

The concept of marketing can be viewed from social and managerial perspectives. So Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. At its simplest, marketing can be defined as exchange transactions that take place between the buyer and the seller. Marketing is the management function, which organizes and directs all those business activities involved in assessing and converting customer purchasing power into effective demand.

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