LIBROS DEL AUTOR: topher kinsella

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  • Hidden WOMBAT
    Rush Bartlett / Topher Kinsella
    Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When you’re wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)-inspired by Stanford Un...
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    25,14 €