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Handling Customer Disconfirmations

Handling Customer Disconfirmations

Gaby Mairamhof

72,70 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Ventas y marketing
ISBN:
9783824463336
72,70 €
IVA incluido
Disponible

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Sobre IBD

The service provider’s decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider’s mind within each process step.

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