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Halal aus Sicht der muslimischen Bevölkerung

Halal aus Sicht der muslimischen Bevölkerung

Felicitas Senitza / Julia Anna Jungmair / Siegfried Pöchtrager

85,54 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9783658305260
85,54 €
IVA incluido
Disponible

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Sobre IBD

Der globale Wachstumsmarkt „Halal' hat sich im österreichischen Lebensmitteleinzelhandel noch nicht etablieren können. Dabei liegt in der Zunahme des Anteils der Muslime in der Bevölkerung auch enormes Marktpotenzial. Mit einem prüfenden Blick auf das Einkaufsverhalten muslimischer Bevölkerungsgruppen, ihren Motiven, Werten und Einstellungen gegenüber Halal findet diese qualitative Studie praxistaugliche Antworten auf die steigende Nachfrage nach halal-konformen Lebensmitteln.      

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