Charles Carson / Milan Kratochvíl
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Introduction, with Focus on the Customer.- Mass Customization, Components and Customer Intimacy.- Selling Customized While Producing Industrialized.- Mass Customization of Services.- Mass Customization of Software Products.- Streamlining the Product and the Processes.- The Importance of Data, and the Ability to Capitalize on It.- Trends in the Order Process for Complex Products and Services.- Concluding Remarks.- Afterword: the Virtual Future ....