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Greenwashing Practices in Company Marketing Communications

Greenwashing Practices in Company Marketing Communications

Anita Proszowska / Justyna Ostrowska / Małgorzata Budzanowska-Drzewiecka

98,08 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781032902395

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This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

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