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Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs

Victoria L. Crittenden

142,46 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9781789732900

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Sobre IBD

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

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