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Go Figure! New Directions in Advertising Rhetoric

Go Figure! New Directions in Advertising Rhetoric

Barbara J. Phillips / Edward F. McQuarrie

355,53 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9780765618016
355,53 €
IVA incluido
Disponible

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Sobre IBD

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

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